Do something new

Do something new

When was the last time you went to the supermarket to buy food you had never bought before? Mine was the other week, and I had bought a jar of grilled olives. Stepping into the shoes of someone else can be as easy or as difficult as we would like it to be. However,...
Empathy map = user perspectives

Empathy map = user perspectives

How would you want to capture knowledge about your users‘ behaviors and attitudes? Try an empathy map. An empathy map will reveal your users‘ perspectives along with their goals and challenges. This is what you do: Empathy mapping is a qualitative method so you will...
To change perspectives, change the question

To change perspectives, change the question

When have you last tried to change your perspective? To look at the same problem with fresh eyes? To reconsider your own assumptions allowing new possibilities to open up and different views to enrich your trail of thought? One exercise I can recommend: To change...